Mermet T Screen Swatch Decks (2010) - Covers from two complementary sample decks. My role in this project: concept, copy, creative direction.
JC Penney Manor Series Valance Portfolio (2009) - Exterior cover (front, back, spine - shown flat) from a sample vehicle designed for the JC Penney shop at home program. This image also shows the printer's notes and crop marks in magenta. My role in this project: concept, copy, creative direction.
Century Roller Shades Collection (2008) - Exterior cover (front, back, spine - shown flat) from a roller shade sample vehicle. This binder was designed to house a series of fabric swatch cards. My role in this project: concept, copy, creative direction.
Century Roller Shades Collection - Tab Page (2008) - This image shows one of the interior tabbed pages that divided the roller shade swatch cards into sections (decorative vs. commercial, etc.). My role in this project: concept, copy, creative direction.
Aveno Wood Blinds Collection (2006) - Exterior cover (front, back, two spines - shown flat) from a sample vehicle designed for Aveno's wood blind collection. This image also shows the printer's notes and crop marks in magenta. My role in this project: concept, copy, graphic design.
Aveno Binder (2003) - Exterior cover (front, back, spine - shown flat) from a sample vehicle designed for Aveno Window Fashions. This binder was considered "generic" because it could be used to contain swatch cards from any of the Aveno product collections. My role in this project: concept, copy, graphic design.
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Sampling & POS