Euroshop Exhibit
For AGAM, EuroShop was the stage for the worldwide release of two new SEG fabric frame system product lines: Plikó Tool-Free SEG Display, Mizó Snap-Together SEG Display and Mizó Tool-Free Folding Counter. The entire presentation demanded an "international" look-and-feel and a visually engaging messaging that conveyed modern sophistication and elegance. I also developed the visual product identification system for both Plikó and Mizó concurrently during the exhibit design and construction.
This exhibit was unique on the show floor as it stood high above all others in every sense of the word; suspended from a massive overhead truss, its highest point it was close to 30 feet tall, 20 feet wide and 30 feet deep. It featured six enormous suspended cubes that was 'skinned' with 48 huge 10' x 12' SEG fabric panels; four panels on the outside of each cube and four panels on the inside.
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