The American Red Cross of Greater Chicago asked to infuse brand awareness into their existing regional headquarters. Visitors tour the space daily and the Red Cross wanted a fun, yet informative way to visually tell their story and honor the generosity of their donors and volunteers. The Red Cross is best known for their disaster relief and blood drives, but their services extend far beyond that. This design project was an opportunity to get that message across.
Beyond the entry experience, tour stops are strategically placed throughout the facility to showcase Red Cross history or key services. A custom wallcovering of tonal cross pattern sits behind a dimensional Red Cross logo with a header for each story to act as visual cues to distinguish each tour stop. The narrative was kept flexible flexible by ensuring each tour stop contained a stand alone story.
