Vita Coco Kids Fruit-Flavored Coconut Water Packaging – One of the world’s most famous coconut water brands was branching out into a kids’ line, and they wanted to translate their quirky personality into copy that would draw in a younger audience. In addition to developing three flavor names, I wrote copy for the single-serve packs and multi-pack box, which included elements like games and jokes that were so fun, kids almost forgot it was good for them.
For agency: Moxie TM Inc.
Viva Naturals Packaging – As part of a major rebranding, Viva wanted to inject a fun, lighthearted tone into the packaging for all their organic foods. I revamped the copy with playful touches while still driving home the benefits.
Viva Naturals Packaging – As part of a major rebranding, Viva wanted to inject a fun, lighthearted tone into the packaging for all their organic foods. I revamped the copy with playful touches while still driving home the benefits.
Viva Naturals Packaging – As part of a major rebranding, Viva wanted to inject a fun, lighthearted tone into the packaging for all their organic foods. I revamped the copy with playful touches while still driving home the benefits.
Viva Naturals Packaging – As part of a major rebranding, Viva wanted to inject a fun, lighthearted tone into the packaging for all their organic foods. I revamped the copy with playful touches while still driving home the benefits.
Bliss Carrot+Sesame Body Buff Packaging - This 2-piece spa-at-home set recreated a famous Bliss Spa body treatment, the Carrot+Sesame Body Buff.
Bliss Eau De Toilette Packaging - The copy for this perfume box, for Bliss' very first fine fragrance, had to romance spa lovers while remaining true to the brand's roots.
Bliss Firm, Baby, Firm Packaging - Bliss wanted to position this facial serum as an upscale, high-tech addition to their anti-aging lineup. I wrote package copy that explained the science behind the formula while still maintaining their signature sense of fun.
Bliss I Like Big 'Butter' Belly Band - This limited edition duo paired a Bliss shower gel with a super-sized tube of their body butter. The attention-grabbing name and supporting copy promoted the jumbo size and made a big impression by riffing on a song everyone knows.
Bliss JetBlue Shuteye Kit Packaging - This kit, given to passengers on select JetBlue red-eye flights, contained various Bliss-branded items to help promote sleep. The insert copy was chock-full of playful airline references, while convincing the customer to try out the terrestrial version of Bliss after landing.
Bliss Triple Oxygen+C Energizing Cream Packaging - Bliss Spa's most popular facial, The Triple Oxygen Treatment, found fame as an at-home mask, and later, this cream. The copy conveyed its skin-reviving benefits, and gave an in-depth explanation about star ingredient vitamin C.
Bliss NYC Holiday Gift Set Packaging - Bliss chose to honor its birthplace, New York City, for the theme of its 2008 holiday gift sets. Here are just three of the NYC-inspired bundles, featuring copy packed with Big Apple references.
Bliss 'Bath' To School Caddy Packaging - When Bliss sought to target college students with this dorm-ready shower caddy featuring their "Fabulous" products, I wrote fun school-themed copy to engage the audience.
Bliss Raspberry Champagne Bath & Body Packaging - This limited edition body cream and shower gel let customers celebrate the holidays by cleansing and softening with the unique scent of raspberry champagne, with bubbly-themed copy to complete the festive mood.
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