Julie Space: Copywriter

AT&T Wireless Olympic Guidebook - As a U.S. Olympic Team sponsor in the 2004 summer games, AT&T Wireless offered customers the exclusive opportunity to keep up with all the excitement on their mobile phones. Before Smartphones really took off, this was a big deal - and this 28-page instructional brochure explained all the ways you could stay connected.
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AT&T Wireless B2B Ortho Rehab Case Study - To convince businesses to implement AT&T Wireless technology, this in-depth case study described how the company helped OrthoRehab, Inc. (a provider of rehabilitative equipment to postoperative limb surgery patients) transfer from inefficient paper-based inventory tracking to a seamless wireless solution. I was responsible for everything from interviewing and transcribing to editing and writing - and my efforts helped AT&T Wireless win at the 2004 Best Practices in Mobile and Wireless Awards.
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Bliss49 QuickBliss Menu - NYC’s 49th Street Bliss opened a “QuickBliss” offshoot within the spa that served up speedy versions of its traditional services. This menu explained the concept and listed the treatments with a focus on their in-and-out appeal.

Bliss Men's Waxing Menu Insert - When Bliss launched 'He-Wax' (men's waxing), this insert told spa-goers all they needed to know about the somewhat sensitive subject.

Bliss UK Lash Services Menu Insert - Bliss London promoted their new lash enhancing services with this spa menu insert.

Bliss Problem Salved Postcard - 'Problem Salved', a miracle balm that addressed 20 different beauty issues, was an unusual new product for Bliss. This 2-sided promotional postcard positioned it as a quick-fixing superhero.

Bliss Scottsdale Launch Postcard - A single-word pun (and another for good measure) was all this 2-sided postcard needed to announce the opening of Bliss Spa in Scottsdale, a premiere US golf destination.

Bliss Varsity Daytona Notepad - To appeal to teenage girls participating in the Varsity cheerleading competition (and capture email addresses), this tear-and-drop notepad page featured a quick skincare quiz.

Bliss JetBlue Brochure - Bliss used this brochure to give JetBlue customers both the news of their partnership with the airline and an introduction to some of their top skin and body care products.

Laboratoire Remede Maritime Menu - This trifold brochure outlined the luxurious treatment and product offerings of premium spa and beauty brand Laboratoire Remede, offered onboard Queen Elizabeth cruise lines.

Japonesque Spring 2013 Collateral - This pamphlet showcased Japonesque's latest and greatest makeup brush collections, the highly professional nature of which was captured in my copy.

Zotos Biotera Dry Shampoo Press Release - This press release built excitement around Zotos Professional’s Biotera Dry Shampoo by touting its convenience, invisible aerosol format and ease of use.

Zotos Flatiron Addict Press Release - To pitch Flatiron Addict Finishing Spray, the latest addition to Zotos Professional’s “Addict” line, this press release positioned the product as the perfect “fix” to allow flatironing junkies to safely indulge in their addiction.

McGraw Communications Tradeshow Handout - This tradeshow handout helped a communications technology provider recruit sales agents by using an old-fashioned joke setup (with an unexpected answer) to extol the benefits of working for their company.