Bliss Catalog Holiday Gift Spread - This 2-page spread in the annual Bliss holiday catalog featured a selection of glamorous gifts, tied together by a fun take on a lyric from 'The Twelve Days of Christmas'.
Bliss Catalog Beach Style Spread - From editorial to product copy, I conveyed a sense of style and humor with this 2-page resort wear feature.
Bliss Catalog Haircare Spread - This 2-page spread of hair products and tools combined a unique 'how-to' merchandising format on one side, with a more traditional approach on the other.
Bliss Catalog La Mer Spread - Premium skincare brand La Mer is known for its upscale marketing - but this spread, part of a television-themed catalog, lent it a sense of fun with an editorial that spoofed a news report.
Bliss Catalog No 'Zit' Sherlock Launch Page - A tongue-in-cheek product name inspired all the promotional copy on this catalog page launching Bliss' new acne-fighting skincare line.
Bliss Youth Night Cream Press Mailer Hang Tag - To make a big splash about new Bliss The Youth As We Know It Anti-Aging Night Cream, the PR team played up the overnight story by sending free mattresses to select editors. As a teaser, they sent pillows with this hang tag attached, which used risqué double entendres to grab attention.
Bliss Welcome Neighbor Postcard - As a partner of W Hotels, Bliss targeted potential new customers who moved into W Residences with this postcard. It informed them there was a Bliss location nearby, and put a fun spin on a discount offer by tying the benefits of a spa visit to their recent move.
Maggee Miggins Real Estate Postcards - The Maggee Miggins Group, a luxury real estate firm in New Jersey, wanted to attract both buyers and sellers with postcards spotlighting some of their most stunning homes. To promote their outside-the-box thinking, they needed catchy lines relating to each featured room. Here are just two from the attention-grabbing series.
AT&T Wireless Ring Tones Postcard - To encourage young consumers to personalize their phones with ring tones of current songs, this AT&T Wireless postcard mailer listed the latest options and provided step-by-step download instructions.
AT&T Wireless Small Business Connection Newsletter - This quarterly single-fold newsletter, sent to AT&T Wireless small business customers, kept readers abreast of all the latest ways A&T could help them improve productivity and save money in bite-sized articles.
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