Cooking Demonstration Kit - Electrolux ICONâ„¢ launched a Cooking Demonstration Program, where well-known chefs traveled to appliance dealers across the country. The chefs would prepare food for the guests (interested and potential buyers) using the Electrolux ICONâ„¢ premium line of appliances. To promote the event, I created a poster, standing floor sign, invitation, and provided a CD which contained retail ads and radio spots.