Julie Gardner

Dick and Jane reader - SCA Promotions, a company specializing in handling all the details of risk-based promotions for big brands and ad agencies, needed to increase awareness within ad agencies in their own backyard - Dallas. A tongue-in-cheek approach, this "Dick and Jane reader" tells the story of "Dick", account executive, and "Jane", creative director, as they attempt to work with their client to run a promotion. SCA to the rescue!

Dick and Jane reader - Introducing Dick and Jane from the classic reader series of the 50's, all grown up and working in advertising. Who knew?

Dick and Jane reader - Happy endings for Dick and Jane, and the client, of course.

Alcoa Fastening Systems ad - Print ad aimed at engineers within the emerging windpower industry. Huck, a premium brand of fastener within the Alcoa line, struggled with customer perceptions that they were just like any other nut and bolt. They're highly engineered - wanted to jolt the reader out of their comfort zone in thinking that all fasteners are alike.
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Z-Seis 'More Detail' ad

IDE branding ad
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Veterinarian open house invitation
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Alcoa Fleet Manager campaign - ad #1 - Fleet Managers are busy people. If the trucks in their fleet are assembled with Huck fasteners (Alcoa's premier fastener brand), they have one less "to-do" on their list, because Huck fasteners are 100% maintenance-free. This campaign combines the logical and emotional to connect with the reader in a unique way not seen in publications targeting this audience.
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Alcoa Fleet Manager campaign - ad #2 - The second ad in this campaign aimed at trucking fleet managers, touting one of the features of the Huck fasteners (26,000 pounds of clamp) juxtaposed against the emotional aspect the fasteners will provide: good feelings because you, as a fleet manager, won't have to spend any time maintaining these fasteners. Again, this campaign combines the logical and emotional in a unique way for this category.
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His & Hers Shower Invitation - Bridal shower invitation for couples.