adidas Gaits Concept - adidas Gaits is a lightweight, flexible sneaker designed specifically for BBoys. The Gaits record your every move via bluetooth allowing you to battle other BBoys online!
Design Focus - Definition of a B-boy and what their needs are
User Research - Three personas were developed after analyzing user research
Technology Scope
adidas Gaits Rendering - adidas Gaits incorporates existing adidas Technology to create the ultimate Bboy kicks
Color Palette - Color schemes developed around the life of B-boy's
Service Architecture - The frame work of how the online Bboy Battles will take place:
1 - Create "adi Bboy" Avatar on adidas.com
2 - Bboy wears motion recording sneakers and wrist-bands while dancing
3 - Recorded motions are transferred to Smart Phone via Bluetooth
4 - The motions are sent to the CLOUD
5 - "adi Bboy" emulates the recorded moves
6 - Battle with other "adi Bboys" for adi-points
7 - Accumulate adi-points for discounts and other prizes on adidas.com
Service Architecture Sketch - Mapping out how the Service Architecture was going to work
adidas Gaits Sketch
Sole Rendering - The sole is equipped with motion recorders for online battling
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adidas Gaits - Ultimate BBoy Sneaker
"The Shoes?, It's Gotta Be the Shoes..." These B-boy kicks allow you to battle anytime, anyplace, with B-boy's from any country! With unique motion capturing technology you can enter Virtual Cyphers and Battles.
