Design Manager of a women’s snowboard collection. Inspired by Victoria Jealouse, this package reflects the natural environment. Black and white nature photography appears frozen under ice in the board graphic. Pearlescent leather, transparent blue plastic and metallic accents echo the frosted finish on the boots and bindings.
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Inspired by Natasza Zurek, a vintage cartoon graphic captures an artsy vibe. Transparency takes a green binding from cheap to...mint! Board graphic by JDK.
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Inspired by silver medalist Hannah Teeter, this setup combines kickass performance with a freespirited vibe. Watercolor gets a modern makeover in the board graphic. Bold red bindings and a sneaker-style boot in black and white make this a setup that’s ready to slay anything.
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Inspired by the need for a softer, more comfortable backstay design to eliminate calf pain. Adding gel cushions a common pressure point on the back of the calf. The asym shape is contoured to fit lower female calf muscles. Originally designed as a women’s-specific feature for the high end Supreme boot, the gel backstay construction was quickly adopted for the men’s boots as well. ROLE: New gel backstay design. Logo badge design. Creative direction for boot pattern. Color, materials & finish
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When I first started snowboarding there wasn't a lot of women's equipment. Nothing fit so I was always tinkering with my gear. The board on the right is an Air 4.5 I cut down with a hack saw into a shape I thought would spin better in the halfpipe. It was the best of both worlds: The narrower width and directional flex of a free riding board, with the lower swing weight of a twin tip. (My Twin 39 was so wide and stiff it didn't work with my size 5 feet.) It worked so well the board product manager asked me if he could take it back to the factory and trace it. A year later he called and offered me a job in product development. The shape went on to become a board called the Custom, one of the bestselling models of all time. Then I got to help design their first women’s hardgoods collection.
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Burton Snowboards 2010 collection
Lead the visual design of a women's snowboard collection including board graphics, boots and bindings.
