Westours75 is a motorbike touring startup, focused in democratizing touring in South America.
Today touring in Colombia is limited to high end motorbikes as cost of the tours and brand membership restricts the possibilities for low end motorbike (and scooter) owners to access similar services. Westours is a game changer, providing a portfolio of services developed to be afforded by everyone.
The logo intends to transmit the spirit of touring plus the sense of inclusion. Elements like: the road, the landscape (including the sun), the compass (protection and support) and the motorbike wheel; all in familiar inclusive colors and friendly shapes. It's a logo system where the "o" (wheel-compass that includes a "W" and "T") can be used as an independent symbol.
