chaste - Chaste is a product designed to cleanse the soul after a day of sins. This is designed as an all white package with embossed logo to symbolize purity and cleanliness.
When you open the box, you light the votive candle, wash away your impurities with the soap, and express your feelings in the small journal. Doing this everyday will help your soul stay pure.
northern bait & tackle - logo and identity system for small fishing store in wisconsin
color swatchbook - This swatchbook is a direct reflection of research I was doing about color and its affect on consumer purchasing habits. After spending time reading about "which colors to use on packages," I decided to document my local grocery store to see what designers were actually doing.
I lined up all of the photos I had captured into a color spectrum that was quite contradictory to what I had read. This spectrum is pretty even and almost complete, only missing tertiary colors.
aiga nowHERE design conference 2006 - extension of identity to various materials
care charter school - This is an identity system I created for a school for at-risk teens in Wisconsin.
I hand drew the logotype to be more representative of students ages 13-16. As a secondary object I shot photos of the student's lockers. The only real place the have privacy and individualism.
Euchre: Special Edition War of 1812 - This war game starts by taking a 52-card deck and physically separating out cards 2-8. These cards represent the American Indians. By taking them out of the deck, they are shoved aside and have no chance of winning.
The remaining cards represent the 4 major players in the war. Diamonds-England, Hearts-United States, Clubs-Canada, Spades-France. They are in alliance according to suit color.
You play the rest of the game according to the normal rules of Euchre. It doesn't really matter who wins.
self-portrait - Hand drawn computer illustration. This represents my life going in two directions. Starting at the upper left corner, chosing a path. The pink circle is where I am now and there is a small bud representing growth and things to come.
the art of cheesemaking - This brochure is designed for a small cheesemaking company in Wisconsin. Its folding motion mimics the shape of cheese from a small wedge to the entire wheel. Not pictured is an unfolded poster on the backside.
mammoth hang tags - clothing identity for handmade wool sweaters from ecuador
aiga tshirt - tshirt design for uwsp student chapter of aiga
Pancake Breakfast Poster - A poster I designed for a fundraising event at the Long Lake Fire Department in Minnesota. I wanted the poster do be fresh and fun for this spring event. The breakfast was very successful in both attendance and revenue.
Snap Mattson Inc - Logotype and identity for a Minneapolis holding company.
gLike
design portfolio