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DDOT Interactive Style Guide
DDOT Interactive Style Guide - I worked with a creative team to conceptualize & construct an interactive style guide for the Detroit Department of Transportation, or DDOT. We updated their existing logo, color pallet, signage, mapping system, typography, bus & shelter interior, identification and transfer tickets into a coherent kinetic identity system. The audience was DDOT employees in hopes of informing them of the correct way to employ our system so that everything they produced would be visually organized and connected.