Spec ad for Pipeworks Brewing Company. A new Chicago Craft Brewery whose roots lie in homebrewing.
Spec ad for Pipeworks Brewing Company. A new Chicago Craft Brewery whose roots lie in homebrewing.
Spec ad for Pipeworks Brewing Company. A new Chicago Craft Brewery whose roots lie in homebrewing.
Web site design for Pipeworks Brewing Company.
Pipeworks app to rate beers and find Pipeworks beer nearby.
Pipeworks Beer Coasters and Bar Tap Handles.
Piperworks Merch.
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Pipeworks Brewing Campaign

Spec campaign for Pipeworks Brewing Company. A new Chicago craft brewery whose roots lie in home-brewing. They take a different approach in the craft beer industry in the fact that instead of having a flagship beer, they constantly brew and experiment with new and different beers. Thus, the motto "Big Beers, Small Batches". My goal in this campaign was to illustrate the idea that their beer always changes and that their beer is the norm, until next week when something new comes out.

John Giannelli
Art Director Chicago, IL