First Theme - Cutting Red Tape - This proposed theme takes scissors as its recurring motif. This symbolizes the initiative to cut the red tape in bureaucracy.
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First Theme - Cutting Red Tape - This proposed theme takes scissors as its recurring motif. This symbolizes the initiative to cut the red tape in bureaucracy.
View PDF
View PDF
First Theme - Cutting Red Tape - This proposed theme takes scissors as its recurring motif. This symbolizes the initiative to cut the red tape in bureaucracy.
View PDF
View PDF
First Theme - Cutting Red Tape - This proposed theme takes scissors as its recurring motif. This symbolizes the initiative to cut the red tape in bureaucracy.
View PDF
View PDF
First Theme - Cutting Red Tape - This proposed theme takes scissors as its recurring motif. This symbolizes the initiative to cut the red tape in bureaucracy.
View PDF
View PDF
First Theme - Cutting Red Tape - This proposed theme takes scissors as its recurring motif. This symbolizes the initiative to cut the red tape in bureaucracy.
View PDF
View PDF
Second Theme - Maze - This theme takes as its recurring motif the image of a maze. The endless back-and-forth in bureaucracy is symbolized as a maze. The materials with this proposed design reflect the need to break the maze, and create an efficient public service institute.
Second Theme - Maze - This theme takes as its recurring motif the image of a maze. The endless back-and-forth in bureaucracy is symbolized as a maze. The materials with this proposed design reflect the need to break the maze, and create an efficient public service institute.
Second Theme - Maze - This theme takes as its recurring motif the image of a maze. The endless back-and-forth in bureaucracy is symbolized as a maze. The materials with this proposed design reflect the need to break the maze, and create an efficient public service institute.
Second Theme - Maze - This theme takes as its recurring motif the image of a maze. The endless back-and-forth in bureaucracy is symbolized as a maze. The materials with this proposed design reflect the need to break the maze, and create an efficient public service institute.
Second Theme - Maze - This theme takes as its recurring motif the image of a maze. The endless back-and-forth in bureaucracy is symbolized as a maze. The materials with this proposed design reflect the need to break the maze, and create an efficient public service institute.
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2011 - Civil Service Commission
In 2011 I was commissioned to design three campaign themes to promote the Philippine Civil Service Commission (CSC).
The campaign objectives:
• Supplant the image of a red-tape-bogged bureaucracy with that of a speedy, efficient one
• Recharge public confidence in the CSC.
• Create relevant artifacts to reinforce the CSC's new mindset