Aligned design to covers. Used InDesign and PDF workflow for review.
Art directed covers and designed interior layout. Used InDesign and Excel to DataMerge first pour, then use InCopy and PDF workflow for revisions.
80 cards per grade; 40 Picture Cards and 40 Dot Cards. Used Illustrator symbols and grids to properly align and for easy editing of duplicate images.
The Centers are for student exploration, Grades K–5. The design and production of the centers was started after the first round of the Kits were done for each grade. I worked with Product Development on timeline to reduce duplicate revisions.
Art directed covers and internal pages.
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Product Development—Daily Math Fluency Grades K–5
Created and art directed overall look for entire product line for both the Kits and Centers. Worked with Product Development on packaging recommendations, paper weights/types, photoshoots, and project timeline. Hired freelancers to work with lead designer, providing training if needed. Researched and self-taught DataMerge, creating page templates and artwork workflows for seamless production to meet tight deadlines and budget restraints. Taught editors and writers how to use InCopy our image database, and proper PDF mark-up for quicker and more accurate revisions.
