Initial concept options for exterior signage for the campus of Standard Textile World Headquarters.
Working in concert with a landscape architecture team, I was enlisted to propose ideas for exterior wayfinding signage that would effectively guide delivery vehicles, employees, and visitors to campus destinations, seamlessly integrate with the landscape architecture of the site, and reinforce Standard Textile's corporate brand image.
Parameters for the wayfinding signage design included:
1.) Be functionally appropriate with regard to legibility and information.
2.) Be visually appropriate with regard to scale, architectural materiality and positioning.
3.) Be brand appropriate with regard to content, style, look and feel.
