Identity Development / Client: Everyday Games
Identity Development / Client: Everyday Games from Janice Radlove
Identity Development / Client: Everyday Games

Everyday Games, LLC creates children’s board games that educate while entertaining. They came to me in need of a visual identity. Because they were a newly formed company, the process required starting from scratch and building from the ground up.

PROJECT SCOPE:
• Defining the Brand: establishing the essence of the Everyday Games company and how it’s perceived in the world.

• Establishing Overall “Look & Feel”: generating a strategic palette of graphic elements and styles to represent the brand (including colors, typefaces, imagery, etc), plus guidelines for their use.

• Creating the Logo to represent the Brand: simple, memorable, timeless, versatile, appropriate.

• Integrate the Brand into marketing applications including business cards, stationery and packaging.

The client selected the logo that celebrates togetherness using the initials of the company name.
Corporate Letterhead
Business Cards: Heavy weight cardstock, gloss finish, rounded corners and two-sided graphics all combine to give a fun "playing card" feel.
Publicity: The client wrote and published an article about her business venture and partnership with me :-)
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Initial Logo Concepting
Initial Logo Concepting
Initial Logo Concepting
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Identity Development / Client: Everyday Games

Everyday Games, LLC creates children’s board games that educate while entertaining. They came to me in need of a visual identity. Because they were a newly formed company, the process required starting from scratch and building from the ground up.

PROJECT SCOPE:
• Defining the Brand: establishing the essence of the Everyday Games company and how it’s perceived in the world.

• Establishing Overall “Look & Feel”: generating a strategic palette of graphic elements and styles to represent the brand (including colors, typefaces, imagery, etc), plus guidelines for their use.

• Creating the Logo to represent the Brand: simple, memorable, timeless, versatile, appropriate.

• Integrate the Brand into marketing applications including business cards, stationery and packaging.

Available
Freelance
Janice Radlove
Graphic Designer with Specialties in Print and Environmental Graphics Cincinnati, OH