Dih
Dih from Jessica Pugliese
DIH

DIH // DO IT HERSELF - BRIEF// Create a line of auto products targeting the modern woman.

SOLUTION// Created a typographic solution which speaks to the woman’s dilemma. The package itself plays the role of the woman in a witty manner. The woman might be naive to cars but shes not afraid to get a good laugh out of her situation. The package can be easily identified by its color and copy. The products include motor oil, scratch remover and windshield-wiper fluid.

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DIH

DIH // DO IT HERSELF - BRIEF// Create a line of auto products targeting the modern woman.

SOLUTION// Created a typographic solution which speaks to the woman’s dilemma. The package itself plays the role of the woman in a witty manner. The woman might be naive to cars but shes not afraid to get a good laugh out of her situation. The package can be easily identified by its color and copy. The products include motor oil, scratch remover and windshield-wiper fluid.

Jessica Pugliese
Brookyln, NY