Juan E. López

The Desert Pool Party during Coachella Weekend involved many celebrity and media guests and attendees. Lacoste sponsored this event for 4 years in a row from 2010 - 2014. Each year, I assisted my NY Office supervisors and colleagues in collaboration to put together the event and was responsible for borrowing props and other items from local LA Boutiques and Outlets to complete the set up. Throughout the weekend I helped manage the VIP Gifting suite and assisted other areas with maintenance of the displays and merchandise.

• Branding & Corporate Identity
• Visual Design
• Apparel
• Entertainment
• Event Design
• Luxury Goods
• Project Management
• Retail
• Social Media Marketing
• Visual Merchandising