Hot Property Mailing - Promotional mailing for Reader's Digest. Purpose of the mailer was to generate buzz in the ad community. Key elements included a reprint of the Ad Age article "RD: The hot property we tend to forget", a copy of the magazine, contest to win a trip, and a fire extinguisher--to put out the fire!
2007 Astrid Award, Gold Winner
Reader's Digest Baseball Promotion - Issue promotion for Reader's Digest annual "Best of America" issue. The program included a tie-in with Minor League baseball, in-book, online and on-site promotions.
2007 Graphic Design USA "American InHouse Design Award
2007 Astrid Award, Bronze Winner
Caring Company Invitation - This award-winning invitation was created for the Caring Company Luncheon which celebrated the companion advertorial section which ran in Reader's Digest.
Vogue Notecards - Promotional Mailing for Vogue Magazine's September Issue. This mailing featured a selection of photographs from the magazine.
Vogue Says - This direct mail piece was created exclusively for Nordstrom and featured the latest trends in eye makeup.
Invitation to YM's MegaDenim fashion show at Bryant Park NYC
"Hope" Holiday Card - To help communities flourish after the devastating effects of Katrina, Reader's Digest made a contribution in the name of their advertisers and friends to Operation Comeback of the Preservation Resource Center of New Orleans.
This Holiday Card featured a Magnolia keepsake ornament which is the state flower of both Louisiana and Mississippi and is a symbol of perseverance.
Award: 2006 Graphic Design USA
YM Postcard
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