CoverGirl Beauty Insider - Harper's Bazaar Special Advertising Section for CoverGirl. Showcases new products and how to use them. Special features include "advent" windows that open to reveal product and free sample information.
Pantene - Pantene Ice Shine Custom Advertorial for Harper's Bazaar
Teen Vogue Mobile Ad
House Beautiful Ad - Sweepstakes Ad for House Beautiful Magazine
YM Trade Ad - Trade Ad for YM Magazine promoting their summer music issue
YM Trade Ad - Trade Advertisement for YM Magazine highlighting their new branding platform "Declare Your Independence"
Progressive Ad - Ad created exclusively for Progressive Auto Insurance by YM Magazine. Featured a contest to win a date with the band Maroon 5.
Levis Ad - This custom advertorial was created exclusively for Levi's by YM magazine. The ad showcased Levi's new "fit guide" and featured 3 YM interns--each wearing a different "fit" Levi's jean. As extra incentive, readers were also invited to enter to win a 2-day internship at the magazine.
Got Milk Ad - Got Milk Ad featuring the winner of the YM Magazine "Kickin' It With Milk" Contest.
J.C.Penney Advertorial - Created exclusively for JCPenney by YM magazine. This ad showcased back-to-school fashions and promoted JCPenney's sponsorship of the YM Fashion & Music Explosion Tour
Caring Company Advertorial - This special advertising section was created by Reader's Digest in conjunction with the Ad Council. The cause-related advertorial showcased advertising partners good works and provided readers with actionable information--encouraging them to "Take Action" and get involved.
New Balance Advertorial
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Advertising
Joanne Patricello
Creative Director Scarsdale, NY