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Personal Capital Identity
Description
Personal Capital is an innovative equity instrument that enables an individual to raise capital by issuing equity in themselves. The challenge is to design an identity that resonates with two different audiences, individuals who seek financial loans, and investors who search for a new way to invest.
Design Solution
The concept is to create an identity that promotes self-growth and encourages self-investment. The brand has to project a positive and trustworthy image which empowers the audiences. The final design is a simple yet elegant analytic drawing of a human profile which reflects self-confident and forward-looking identity.
