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ADIDAS GLOBAL MARKETING MEETING FW16
GMM FW16 was a multi-day global conference hosted October 5-9, 2015 in Germany that further introduced adidas employees to their strategy and new brand aesthetic for fall/winter 2016. I worked with Portland agency happylucky as the art director and lead designer to develop the look, feel and experience of the conference.
Our work applied the still fresh adidas style guide to a variety of assets that ranged from the small, like wristbands and app icons, to the large, like wayfinding and large scale projection screens. Below is a small slice of the work we created that embraces the experience we delivered.
