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ADIDAS GLOBAL BRAND CONFERENCE SS16
GBC SS16 was a multi-day global conference hosted April 12-17, 2015 in Germany that introduced adidas employees to their strategy and new brand aesthetic for spring/summer 2016. I worked with Portland agency Happylucky as the lead designer and art director to develop the look, feel and experience of the conference.
Our work applied the new yet un-introduced adidas style guide to a variety of assets that ranged from the small, like email headers and tickets, to the large, like wayfinding and retail banners. Below is a small slice of the work we created that embraces the experience we delivered.
note: all photographs supplied by adidas Global Brand Design
