Project Overview - The goal of this project was to develop a line of tools focused on the emerging market of female users. As the brand strategist, I proposed a graduated line of products beginning with a basic hand tool to build the user's confidence. I followed this introductory product by developing a power tool. The design came out of a study of ergonomics, market trends in color and female interests.
Progression - The goal of this project was to develop a line of tools focused on the emerging market of female users. As the brand strategist, I proposed a graduated line of products beginning with a basic hand tool to build the user's confidence. I followed this introductory product by developing a power tool. The design came out of a study of ergonomics, market trends in color and female interests.
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Tools For Women