User Study
Brand Identity and Brand Positioning
Research and Sketches - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Final Models - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Modularity and Product Lines - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
Sketch Models - This project was intended to restore the napkin holder as a desirable item, while building brand identity through the form language to create a family of products. As market strategist, my role varied greatly from initial research and project direction to refinement of 3D forms for consistency and brand language.
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Napkin Holder