I worked closely with Lawton & Dawe Properties on the entire branding of their business, building up the logo concept, the look and feel of the companies stationery and website for their launch in late 2010.
The idea for the logo stemmed from the company’s tag-lines – ‘letting homes, not houses‘ and ‘letting your home as if its our own‘. Both the client and myself wanted to represent a home in the form of the logo, eventually agreeing on the finished logo shown above.
Lawton and Dawe give a very personal but professional service to their clients, so I looked to generate a warm, rich but professional aura to the company which is represented in all their logo-mark, branded stationery, website, and promotional products. I thoroughly enjoyed working alongside Lawton & Dawe on this project and have enjoyed building on the solid branding foundation we created on projects that follow.
