Relentless Energy Drinks
Relentless Energy Drinks - Relentless Energy Drinks iPod/iPhone Game and Application.
The idea of relentlessness being enduring, ongoing, everlasting and tough is put across through the Game. Whereby the game is very addictive, and frantic to say the least.
Moving on from that, the meaning behind it all is that the users can associate with the brand/drink throughout the game, and then via the application (virtual can of Relentless, and storefinder) can actually find and purchase the drinks.