1. I started out with several sketches, and obviously decided to go with the moon one.
2. To focus on the magnitude of the distance that this was conveying, the lettering was done in a gradient with 125 being the lightest.
3. Feedback suggested that more text be added explaining what concepts were being referred to. The gradient's colors were picked out of the lower portion of the image to give it more unity
4. The lower text was center aligned and bolded to leave less empty space.
5. In the secondary critique, people decided that they did not like having text as much as they had thought that they would, so the lower text was unbolded and the kerning as well as line spacing were increased. Also the coloring of the upper text was lightened to improve visibility and the footer was scaled up.