Retail Fixture Illustrations and Concepts

The Company
NRS broke ground for it’s first and largest western store in Texas. This store will be the host of western retail, tack, and feed and health care. It will serve as its online warehouse and public shopping in one.

Design Brief:
NRS CEO and management were undecided fixtures overall look, numbers, and efficiency. After non approval from a 3rd party design company, I was asked to present concepts at the next meeting.

The goal :
- Illustrate to scale standard and multi-fixture concept.
- Create as many possible product items to fill those fixtures.
- Create sales floor space grids.
- Apply fixtures and product in their actual spaces.

Note: I apologize to the architects and 3D model artist. This is not a true 3D structure nor true depth perception. I illustrated from scratch with the goal to give my employer the best accurate visual of their store with allowing future layout changes.

I had 72hrs to complete this presentation. Thanks for viewing.

Jonathan Gomez
Graphic Designer Decatur, TX