Art director: Adam Shigem Copywriter: Jonathan De Costa------------------------ This series of print ads highlights the benefits of using Williams-Sonoma Organic stock by highlighting what it brings to the table. We use call-outs to remind consumers how long one bottle of stock can last and we openly confront the price. ----------------------As part of this campaign, we would create an interactive ad that would challenge consumers to use W-S Organic Stock to make delicious recipes and in return receive their very own W-S cooking show. This ad would take the viewer to a microsite where they can upload videos of themselves cooking. The most up-voted video would win their very own show. Social media would be integrated into the microsite, creating buzz throughout the internet.