Macy's Fourth of July Fireworks poster - Worked with art director to generate theme and hired an illustrator to execute the airbrush painting. I then set the type, adapted the design to different mediums, and went on press to complete the job.
Summerstock private label packaging - Summerstock is a private label sol in Macy's stores. This design is intended to be light and summery, with the ability for the consumer to touch and feel the product.
American Folk Art Museum ad - Art direction and styling of photography, copywriting, layout, and production of this special line of quilts at Macy's.
Subway map dog - This sculpture was sponsored by Animal Planet for the DOGNY program. It is a NY subway map, with arrows pointing to favorite places, as seen through the eyes of a dog. This sculpture was chosen to be sold at Sotheby's.
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Jolanta Bershefsky
Graphic Designer / Art Director Stratford, CT