Discovery Channel Invitation - Sent out to the top Satellite stations around the country, and S. America. Teaser was the canteen with the torn portion of the map. Invite sent 2 weeks later with the compasses.
Discovery Channel Ad sales promotional - Discovery networks was growing so fast they wanted to send something to potential advertisers, letting them know, if they are watching us, they are watching you, too. The kalediescope showed the discovery logo 100 times over when viewed thru it. booklet had fun pages to view thru the kaliedoscope. Creating interactivity with the channel at this basic level.
Discovery Kids Channel Direct Mail - Discovery Kids was having a tough time getting on the tier of channels Discovery Channel was on. This Direct Mail was produced to let them know, although we are a kids channel, we are a force to be reckoned with. So make some room for us too!
Discovery Kids Channel Direct Mail - Discovery Kids channel was growing so fast, so quickly that this direct mail was sent to satellite ad sales depts, letting them know that including Discovery Kids in the line up was a win, win....
We sent them an original wall hanging for their homes to mark the growth of their own children.
The box headline states: Ever notice how fast kids grow? and inside the box headline read: We're growing even faster.
Marquesas Direct Mail - Vero Beach Real Estate is thru the roof. There were 10 plots of land - beach to intracoastal that were being developed. This Direct Mail went out to 1000 people most likely interested in pursuing building on this site.
Discovery Channel 007 invite - Every year Discovery Networks has a party to roll out next years theme. And every year the theme would change to what they were promoting that year. James Bond 007 was that coming years theme. The satellite film and the giant loop was sent out as the "teaser". You could only read the info if you put it up to the light and read the film thru the loop. 2 weeks later we sent the roll of film, and cannister as the actual invitation with time, dates, location. Party was a 100% attendance.
People and arts channel direc mail - This direct mail scrapbook was sent to satellite providers introducing them to this new channel. As a scrapbook we could show them pictures with little stories and 3 dimensional objects that related to what you might see while viewing the channel. Only 1/2 the scrapbook was filled, and then the rest blank pages for their own usage. we supplied them with photo corners, glue, etc. for them to start their own scrap book pages.
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Direct Mail