Your Health Idaho
Your Health Idaho from John Sheeran
Your Health Idaho

Your Health Idaho wanted to introduce itself to a skeptical red-state audience via advertising that mirrored Idaho's healthy "outdoor" lifestyle. Idaho later drew the third-highest statewide percentage of new enrollments after the ACA passed in 2014. (When applicable, click the “magnifying glass” icon beneath images to view full-size.)

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Your Health Idaho two-sided direct mail flyer
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Your Health Idaho Facebook advertising (series #1)
Your Health Idaho Facebook advertising (series #2)
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Your Health Idaho

Your Health Idaho wanted to introduce itself to a skeptical red-state audience via advertising that mirrored Idaho's healthy "outdoor" lifestyle. Idaho later drew the third-highest statewide percentage of new enrollments after the ACA passed in 2014. (When applicable, click the “magnifying glass” icon beneath images to view full-size.)

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John Sheeran
Senior Copywriter Gaithersburg, MD