IIT McCormick Place Way Finding
The IIT McCormick place is an amazing building designed by Rem koolhaas. The only problem in some places of building its hard to navigate a Way Finding was created to help visitors and new students navigate the building. To match the billings personality a list of characters were created to enhance the aesthetics of the building. The idea of the characters came form the building construction materials; they look like one thing but are something completely different. The characters are organic humanoid robots with their own personality.
Planed with traditional media
Programs used: Adobe Illustrator, Photoshop.