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Fruit Junky Branding

Fruit Junky was a branding concept about a fruit truck business selling smoothies and fruit. Bringing the tradition of Mexican street cart vendors to Chicago. An app, merchandise, container, menu, and the truck rap where designed for the concept. The design style used for the branding was a mix of fake 3d and flat design.

Planed with traditional media
Programs used: Adobe Illustrator, Photoshop.

Johnny Pliego
BA Visual Arts/Graphic Design Chicago, IL