![](https://s3images.coroflot.com/user_files/individual_files/512725_npscosytx0jcjsks32edgsghx.png)
The PowerUP Health brand
![](https://s3images.coroflot.com/user_files/individual_files/512725_oj3oqaduxmk7uo_mmg_2_x9vc.png)
Current color palette & logo
![](https://s3images.coroflot.com/user_files/individual_files/512725_iztxijinaigsym8ctjqyeamou.png)
Client inspiration examples & ideas
![](https://s3images.coroflot.com/user_files/individual_files/512725_rq0jeeiudkq_fcz6iufiisjia.png)
Sketched ideation
![](https://s3images.coroflot.com/user_files/individual_files/512725_wuxeuocvgg9ctknaicfbdmj7g.png)
Sketched ideation
![](https://s3images.coroflot.com/user_files/individual_files/512725_myhwiv5b2b8kpczeu8shwnpzy.png)
Sketched ideation
![](https://s3images.coroflot.com/user_files/individual_files/512725_prubp9_vrdcpcyzyzok7mw29x.png)
Sketched ideation
![](https://s3images.coroflot.com/user_files/individual_files/512725_nq_95bgbjxyxttxgmh0ylg2eq.png)
The client decided to change the inspiration to this user submitted representation of a lotus flower
![](https://s3images.coroflot.com/user_files/individual_files/512725_9c9sjlebnocyjqtrdheys0yrh.png)
I generated several concepts based on the lotus theme
![](https://s3images.coroflot.com/user_files/individual_files/512725_oljqbvfwhogwjimliwauahc8d.png)
The client decided to adapt the logo from a range of lotus-inspired user-submitted representations. Out of them, I selected the styles that were most effective.
![](https://s3images.coroflot.com/user_files/individual_files/512725_iehres_77wjcrawudnaptvw6s.png)
I generated multiple typeface, color, & layout options for the chosen symbol
![](https://s3images.coroflot.com/user_files/individual_files/512725_ezcpeqkjxolbfb9dd5lbtawau.png)
I generated multiple typeface, color, & layout options for the chosen symbol
![](https://s3images.coroflot.com/user_files/individual_files/512725_tr056fvq39temnqt_dmvdppod.png)
I generated multiple typeface, color, & layout options for the chosen symbol
![](https://s3images.coroflot.com/user_files/individual_files/512725_n79a7yyhzltz2cryr6azuz6oj.png)
I generated multiple typeface, color, & layout options for the chosen symbol
![](https://s3images.coroflot.com/user_files/individual_files/512725_dpnuaelgviazthm7ip2rusurc.png)
I generated multiple typeface, color, & layout options for the chosen symbol
![](https://s3images.coroflot.com/user_files/individual_files/512725__jav3vr_m5vgoj7y7w7ql5gik.png)
The client chose the version with the modified Bhavuka Regular typeface & this color. I generated the final assets.
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