![](https://s3images.coroflot.com/user_files/individual_files/512725_jgsnnrcfuq8yiolhwt0pcwjow.png)
The brand & product
![](https://s3images.coroflot.com/user_files/individual_files/512725_ct3si6_9gqwmktaemgwwpnzcs.png)
Ideation thumbnails
![](https://s3images.coroflot.com/user_files/individual_files/512725_zcnyxq6gppzhp2j3hukglvbdi.png)
![](https://s3images.coroflot.com/user_files/individual_files/512725_xi86tbisd_sdkeucp0xzd2b8e.png)
![](https://s3images.coroflot.com/user_files/individual_files/512725_awea3edqygjznpt8mwx8aivdp.png)
![](https://s3images.coroflot.com/user_files/individual_files/512725_pqllk5egiessk2sk3c6vvvtju.png)
Using the new Lightning Box logo I designed & 3D CAD files of the new product (provided by the client), I generated multiple label layout concepts in Illustrator.
![](https://s3images.coroflot.com/user_files/individual_files/512725_kxlce8qz4ni6strpmnxnuiec3.png)
Ideation for adding more excitement & lightning to the chosen concept. I considered 3D modeling the lure by ultimately decided against it.
![](https://s3images.coroflot.com/user_files/individual_files/512725_jahmtf_rvrzs9egab4xxikucn.png)
The full execution of the chosen concept using Illustrator.
![](https://s3images.coroflot.com/user_files/individual_files/512725_uw8fgunlhxupfiuealaer3abb.png)
The customer decided to replace the worm lure with a spoon lure. Thumbnail ideation for the new subject.
![](https://s3images.coroflot.com/user_files/individual_files/512725_n3lsrrvqs_nsfjcrxrm2adqfm.png)
![](https://s3images.coroflot.com/user_files/individual_files/512725_5ug2snnkmmywihq3juavuoc3h.png)
![](https://s3images.coroflot.com/user_files/individual_files/512725_w2ew3seebohcwyir6bglabac8.png)
The example lure was changed. In addition to 3D modeling & rendering the lure, I used it as an opportunity to bring some of the lure color into the lightning for a more integrated appearance.
![](https://s3images.coroflot.com/user_files/individual_files/512725_v2zxydjkhvuvspfypdezmoehx.png)
Rendering of the label & product
![](https://s3images.coroflot.com/user_files/individual_files/512725_xtbsci_wi6yizuzboiyb_o6sh.png)
![](https://s3images.coroflot.com/user_files/individual_files/512725_dqqnlx6htsvcipzxn5cvpy22b.png)
In use
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