The customer's old display with old branding. A redesign was needed to match the new logo & label I designed.
Lightning Box updated product, label, & packaging for reference. I designed the label & packaging.
I generated multiple display concepts. This concept emphasizes quality & premium presentation.
This concept draws on similarities to the product packaging
This concept focuses on the environment glow lures are used in
The client selected the "Graphical" concept. I modeled the design in 3D CAD to generate exact dimensions for layout & manufacturing.
The client decided to assemble the display themselves from printed & cut corrugated plastic sheeting, which included some small dimensional changes. I designed the graphics for printing & cutting.
Rough mockup constructed by the client of corrugated paperboard
Final display in use
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Lightning Box Display
A trade show & retail display for Lightning Box, a fishing glow lure illuminator. The goals were to generate awareness, communicate competitive advantages, educate customers on product use, & sell the product.
