The cofounders requested a t-shirt design to promote the Kickstarter campaign. I made several concepts based on the idea of preserving memorable moments & phrases.
The cofounders prefered a less branded approach & decided to use the t-shirt as a backer perk. I proposed a pattern in the shape of the device grill composed of device frontal views.
The cofounders preferred an even more subtle approach. I made a pattern based on the logo. Every other instance was rotated 90 degrees.
The postKickstarter campaign version with the campaign reference removed.
The front pattern was printed in most of the device colors
The Kickstarter backer version. White was removed to reduce cost & the green printed darker than intended for reasons I was not privy to.
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Kapture T-shirt
Promotional t-shirt design for Kapture, a Cincinnati-based wearable tech startup that lets users do more with what they hear.
