In response to delays, the cofounders decided to send holiday cards to Kickstarter backers with custom recording audio greetings. They purchased blank audio card kits onto which Kapture card graphics would be printed. I consulted the manufacturer's provided template.
I sketched out many different printed graphics ideas. The design process was shared on social media.
Final graphics printed on the audio card
Audio card assembly after the graphics were printed on. The electronic component was attached with included adhesive film.
The next holiday season, a printable holiday card file was provided to purchasers giving Kapture preorders as gifts. I designed it using many of the same visual elements.
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Kapture Holiday Audio Card
Graphic design of a holiday audio greeting card for Kapture, a Cincinnati-based wearable tech startup that lets users do more with what they hear.
