re-brand | Beulah Beach
Beulah Beach was in desperate need of a fresh vision not only in it’s printed and multimedia materials, signage and decorating but programming and reputation as well. The new brand needed to be fun and faithful to its roots yet clearly willing to go in new directions.
The last eight years have seen an explosion in return from these efforts. The camp went from running at under 40% capacity to 100% and is now out of debt and expanding. The media and marketing department grew from two to seven under my management and continues to develop.
