The Batch Yard, developed by Post Road Residential and managed by Bozzuto Group, is an innovative response to Boston’s crowded real estate market in Everett, MA. Steeped in local history, the site is converted from the old Charleston Chew factory and contains a mix of lofts and apartments.
The Batch Yard provides residents with a design-driven urban lifestyle just ten minutes from Kendall Square and downtown Boston, with a range of amenities that are tailored to the millennial audience. Proverb LTD was hired to develop the brand strategy, identity, environmental signage and advertising for The Batch Yard to drive people to find the sweeter side of city living.
I was responsible for various layouts and typesetting across both print and digital media under the direction of a Sr. Art Director.
