For the 2016 "Year of the Question" series Reebok teamed up with MAJOR on the Question Mid "Georgetown" pack.
The shoes feature a tonal reflective print on the upper (paying homage to Iverson's "flashy" playing style). The print is inspired by the kente cloth print worn by Georgetown in the 90's. The sockliner illustrations and zip codes link up to landmarks at Georgetown University and the Georgetown Neighborhood in Washington DC where MAJOR is located.
I created the repeat pattern for the reflective print based on artwork provided by the account, I drew the sockliner illustrations personally, and spec'd the materials based on the direction of the account.
The pack received media coverage on Hypebeast, Highsnobiety, Sneakernews, KicksonFire, SoleCollector, MassAppeal, Complex and more.
