Joe Fishburne

Ridgid Endcap Display (2 versions) - Concept and designed the display structure and graphics for Ridgid Max Select Tools and 12V Lithium Ion Drill. This smaller endcap is to be displayed in the Manhattan Home Depot store. Created using Google SketchUp.

Ryobi Lithium-Ion Endcap Structure - Concept and designed the structure for the Ryobi Lithium-Ion endcap. Structure elements include frosted, black and fluorescent acrylite, perforated metal and press board. Lights were placed under the structure to illuminate a glow under the tools and in front of the back sign. The design of the graphics were contributed effort by myself and other team members - John Griffith and Wade Franks.

Craftsman C3 Tool Display - With 3' x 3' footing restrictions, this tool display stands 13' tall and is able to hold up to 15 Craftsman C3 power tools. As Art Director for the project, my responsibilities involved concept and development of the display including additional signage. This display was introduced at the 2007 International Builders Show in Orlando, FL. Additional team members on project: Tim Smith - Graphic Designer

Ryobi Router Bit Header Card - This quarter pallet header card promotes Ryobi's 40 Piece Router Bit Set. The challenge was to create value, show the diversity of the bits included and ease of portability with the set. The result shows the most popular bits used and enlarging them allows the cusomer to see the fine detail and quality.

Ryobi AirGrip Laser Level POP

Ryobi AirGrip Innovations Endcap - An endcap created to provide knowledge to the customer about AirGrip's technology and products. Front display provides more information and contains 24 sequential LEDs to represent the laser and gather attention. 118" x 39.5" Placed inside The Home Depot stores nationwide.

AirGrip MultiTaskIt POP - Ryobi's ONE+ Combo or Drill Kit promotion. Sales were slow for the Airgrip MultiTaskIt and this promotion was successful in raising sales and getting the product into the hands of customers. This promotion involved a poster and vertical beam sign with mail-in rebate tear pad. Place inside The Home Depot stores nationwide

Ryobi's ONE+ Torque IV Drill POP - "On Block" POP for Ryobi's ONE+ Torque IV Drill. Printed on 40 pt styrene, for stability and longevity, with a 70 degree heat bend. Placed inside power tool department at The Home Depot stores nationwide

Ryobi AirGrip Laser Level POP - Created as a qtr pallet header card, this POP promoted the AirGrip Laser Level at it's product launch. Using a sheet of red fluorescent acrylite to represent the laser eliminated the use of AC/DC power. Over 10,000 units were sold within the first week resulting in a great sales success. Placed inside The Home Depot stores nationwide.

Ryobi ONE+ P550 Endcap - Welcoming the newest addition to the ONE+ family, this endcap was created to help generate sales and keep Ryobi and ONE+ second to none. Placed inside The Home Depot stores nationwide.

Ryobi ONE+ Buffer/Polisher - Provide on-tool POP decribing the features of the product yet POP cannot obstruct the customer from holding the product.

Father's Day Poster