Knit Top Product Development/Tech Packs
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This project challenged me to add to a line of knit tops for Target's Merona brand. I began by researching the history, demographics, and existing styles of the company and brand, and then looked at competitors' offerings. I looked at high-end knit tops, and did trend research on fabrics, prints, design details, and silhouettes. Based off this information, I created a mood board and line of three knit tops. I also created tech packs for these styles for manufacturing and sampling.
(See my Urban Pilgrim portfolio piece for another take on this mood board.)
