Julia Moran Martz

The "Secret Ingredient" repositioning campaign functioned as a bridge between the old corporate look and feel and the new company name and position. We ran this multi-country campaign intensely for 6 months in industry trade journals.

Redesign of the Internet presence for the core brand and all country sites. Included restructuring of all global office websites into a singular global design with country gateway.

New booth redesigns for all countries. Shown is the Euro booth, 40 x 40 ft., launched at the same time as the new ad campaign with brand positioning.