![](https://s3images.coroflot.com/user_files/individual_files/475415_2mfd60nf8akdl5fvswkrftllw.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/475415_npu6rbtuvl6olccsu_srvv9gi.jpg)
The first of three design drafts. The client requested a "cool" design because of the target demographic, so my first idea was to go with a head shot of a Spartan warrior, with his armor in the organization's color scheme of green and yellow.
![](https://s3images.coroflot.com/user_files/individual_files/475415_tdkz8_bgwcb4ohwxjuu4959kv.jpg)
The second design draft was to show a person triumphantly standing on top of a cliff, having overcome the race's rugged conditions. I decided to make the poster primarily red and black to mimic the color scheme used by the Spartan Race website (http://www.spartanrace.com), with the corn symbol from Island Harvest's logo in the background.
![](https://s3images.coroflot.com/user_files/individual_files/475415_tts_ikn69ro_zkzxlir0qpj5o.jpg)
Finally, I decided to used a brushed metal "shield" with the Island Harvest logo, initially against a solid background, but later with the incorporation of images from the Spartan Race website. This is the design that Island Harvest ultimately chose, as they wanted the poster to be more about their organization than the Spartan Race event. They also requested that I change the color scheme from red used in this draft to their colors of green and yellow.
gLike