From the data, we have created two “personas.” A persona describes a major type of user. It is a hypothetical, but representative, model of an archetypal user based on our audience segments. The
personas do not represent all BookMoochers and may not even reflect the majority. However, our research indicates the two audience segments modeled by these personas are keystone species in this community and meeting their needs is crucial to the future of BookMooch. Each persona (included as separate documents, one for each persona) contains a description of the persona, supporting data drawn from the survey, interviews, and diary study, and a set of scenarios that describe common tasks and lead to specific recommendations for improvements to BookMooch.
Personas - Bookmooch
